I’ve had a strong appreciation for WWII and the men and women that served. Mainly because my Grandfather was one of those brave men fighting over head. I’ll always remember the stories of his missions in a B-24 bomber flying over enemy territory getting shot at by anti-aircraft guns, while stuck in the same position for 14hrs straight barely making it home with 14″ holes in their wings.
Doing some research on his plane I came across a great post sharing bomber jackets with the crews art on them. Crazy how 68 years later we still mimic this style in our designs. So many of these guys where so talented but thought nothing of it other than a way to pass the time.
California based designer Emily Shaw did a killer job for her 4th year design course rebranding the timeless photography company Kodak. Her idea to focus back on the pro’s instead of the masses gave Kodak a fresh, clean, super minimal clarity to their identity.
I would take Kodak more seriously if they looked something like this.
View more of this project on Behance