Reshaping the Way Organizations Think About Digital Asset Management

By definition, Digital Asset management (otherwise referred to as DAM) includes tasks and decisions concerning ingesting, annotating, cataloging, storage, retrieval, repurposing and therefore the distribution of digital assets. DAM, in its earlier days, was mentioned as optimizing, maintaining, thinning and exporting files. As digital libraries grew so too did the necessity to try to to more with the assets contained therein. DAM has since evolved to become an important a part of an organization’s business process for organizing rich media assets like pictures, images, video and audio for storage, retrieval and distribution.

What Digital Asset Management Can Do For You

Many organizations are integrating¬†digital asset management as a part of their business-critical strategy for managing digital assets. they have dedicated solutions to assist overcome operational and organizational challenges unique to them. DAM provides much needed centralization, optimizing workflow, virtual collaboration and seamless integration with other digital media applications in order that there’s minimal disruption to existing processes while maximizing business efficiencies. It ultimately helps organizations of all shapes and size work better, faster and smarter – giving them longer to specialise in other mission-critical objectives.

Broadcast, Media and Entertainment

Primarily DAM is employed by creative users including photographers, video editors, marketing and advertising professionals, to call but a couple of . So, DAM systems must integrate with all types of creative applications, allowing digital data to be quickly accessed, easy to control during a collaborative environment and made available via simplified distribution. Other key benefits include streamlining internal operations, also because the entire production environment; shortening editing cycles in post production and providing an end-to-end storage and management solution. DAM plays an important role in media and entertainment businesses in innovating new designs, generating new sources of revenue or return on investment, and ultimately, in achieving high customer satisfaction.

Print and Publishing

DAM also helps print and publishing businesses in managing the assets that are created in image form like graphics and scanned documents layouts. DAM solutions manage various components of digital assets like images, photographs and their description data related to them. DAM systems are a key component in identifying the foremost efficient thanks to get images, video, audio, pdf’s, InDesign, PPT’s, Excel, Word, EPS, GIF, and SVG files from where they’re created and managed to their ultimate destination.

Advertising and Marketing Agencies

Advertising, design and marketing services companies face a challenging business landscape with shorter client engagement times, lower billed revenue per account representative , reduced customer switching costs and an increasing commoditization of the services they’re delivering. These changes suggest that revenue growth appears to be an impossible goal for agencies once you also consider the: It provides a strong tool that relieves a number of the throughput strain on existing creative, studio, and production staff; meets the necessity for tighter security for clients’ rich media assets; and enables creative teams to maneuver faster, be more efficient and effective everyday.

Educational Institutions

Instructors are challenged with the task of integrating e-learning environments with in-class teaching programs. DAM plays an important role in helping modern educational and training institutions promote and encourage new sorts of learning and generate revenue from sources never before possible. DAM systems give them the power to leverage a virtual ‘treasure trove’ of existing learning assets contained within libraries and instructors’ offices. The technology lets instructors cost-effectively access, repurpose and deliver them via distance-learning, video lectures and instruction, self-service portals, and collaborative curriculum development and make them available to the school , students, and therefore the wider world.


The unprecedented rise within the number of digital assets in an organization’s virtual library is one among several driving forces behind the necessity for classy DAM solutions. In but 10 years alone DAM has moved from a ‘nice to have’ service to a ‘need to have’ business requirement that: streamlines the creative workflow process; enables a centralized and collaborative creative working environment; provides a reliable and scalable platform that cost-effectively delivers assets across a distributed network; and eventually , unleashes the revenue potential of an existing library of assets which will be easily repurposed to get new top line growth. Innovative technology vendors and their ability to bring solutions to plug are helping reshape the way organizations believe what DAM can do for them.

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